Lars Schäfer

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Lars Schäfer 51Lars Schäfer is a speaker, trainer and is considered a leading expert on the subject of “emotional selling”.

After training as an industrial clerk and marketing specialist, he worked for 15 years in the office and in the field. Since 2004 he has been an independent sales and communication trainer specializing in “customer loyalty through emotional selling”. It offers sales training for field staff, shop staff and sales engineers.


Latest posts

Inspiration & Marketing {HR magazine}

Selling and negotiating authentically and well: building trust and relationships through pictures and stories

Last week our little series was about how to be authentic, but at the same time respond to the wishes of your customers. What… Read more

Inspiration & Marketing {HR magazine}

Sell ​​authentically and well: 7 tips for storytelling & body language in sales

If you want the cash register to ring, you have to respond to the wishes of your customers. But it's always so easy to say. 7 quick tips ... Read more

Inspiration & Marketing {HR magazine}

Authentic and good selling: trust counts!

Trust is important, especially when selling. Because people buy from people. And without trust other people will not buy anything from you. Read more

Inspiration & Marketing {HR magazine}

Emotional selling in 3 times 3 steps: arouse interest in 30 seconds

An elevator pitch draws the attention of potential customers to the advantage of your offer in 30 seconds and thus maximizes the chances of a ... Read more