Lars Schäfer

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Lars Schäfer 51Lars Schäfer is a speaker, trainer and is considered a leading expert on “emotional selling”.

After training as an industrial clerk and marketing specialist, he worked in the office and field service for 15 years. Since 2004 he has been an independent sales and communication trainer with the special topic “customer loyalty through emotional selling”. It offers sales training for sales representatives, shop employees and sales engineers.


Latest posts

Inspiration & Marketing {HR magazine}

Authentic and good selling: 7 tips for storytelling & body language in sales

If you want the cash register to ring, you have to respond to the wishes of your customers. But that always says so easy. 7 quick tips for more empathy in sales. Read more

Inspiration & Marketing {HR magazine}

Emotional selling in 3 times 3 steps: arouse interest in 30 seconds

An elevator pitch draws potential customers' attention to the benefit of your offer in 30 seconds, maximizing the chances of a successful outcome of the sales pitch. “The emotional elevator pitch” helps with the elaboration and implementation. Read more

Contribution also in eCourses & books: