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Stationary trade vs. Online shopping: 3 customer loyalty tips
Online retail is said to be wiping out stationary stores. But with targeted measures, this can arouse customers' desire to buy more often in local specialist shops. 3 tips help dealers and sellers with customer loyalty. Customer enthusiasm in the store: creating special experiences A local shop, the classic stationary trade, is for customers and business owners Read more
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5 Acquisition Strategies for Sales Success: Mainly Happy Customers
Be happy in sales life and successful in customer acquisition! As simple as it sounds, it is just as difficult to do both. It doesn't have to be, because there are many acquisition paths that lead to the goal. How to find the right one. It's easier to sell when you laugh! Even in times of the Internet and eCommerce, it still mostly is Read more
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Better new customers Acquisition in sales: Lust instead of frustration
Sales staff and the self-employed know it: the procrastination procrastination. But “no (new) customer” is not a solution either! The unpopular acquisition of new customers is simply part of it. So how can the frustration of acquisition be transformed into the desire to acquire? Do not let a customer gap arise “At the moment I have enough customers”, “I'll do that tomorrow”, “I have too much else to do”, “Today I feel Read more
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Social selling and time management: 6 tips for an effective sales strategy
A sales competence 4.0 is called online networking. The new form of direct approach supports building relationships and trust, facilitates acquisition and is inexpensive. Six tips help to effectively implement the social selling strategy. Virtual relationship box Establishing digital relationships with desired partners is easy via social media networks and can be implemented at any time using a smartphone. The personal presence and the Read more
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New customer acquisition with digital support: sales and social media
Digitization opens up new opportunities for new customer acquisition. And salespeople should take advantage of this by combining proven sales skills with communicative skills from social media. First contact on the net Almost a third of these leads, i.e. contacts to potential new customers, are made on the net. Ascending trend. And that although most of those involved in sales always have real networks Read more
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Sales Competencies 4.0: The seller is dead - long live the sale!
It doesn't work without a seller! In the age of digitization, sales employees have a central task. Despite algorithms and artificial intelligence, they are and will remain the link between provider and customer. Checking salespeople quality The demands on sales staff in the digital age are new and old at the same time. Expertise paired with passion and the joy of selling are more than that Read more
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Inspire customers with marketing: 2 X 8 tips for enthusiastic buyers
Have sellers at the point of sale not long ago become obsolete? Thanks to digital trade, customers today only have a click of the mouse to separate them from what they want to buy. But this is exactly where the chance for really good salespeople lies. Because they can do what no online shop can: not only advise customers, but also inspire them! Motivation instead of algorithms The role of the seller in Read more
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Sales success is a question of charisma: Happy & motivated with customers every day
Happiness is an essential success factor in sales. The happiness of the customer, but also the personal happiness of the seller that he radiates. That is why it is important to be mindful and grateful for the many small moments of happiness in everyday life. What is happiness anyway? Without a doubt, the job of salesman has “what it takes to be a lucky job”, in other words, a dream job. Around Read more
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Only a happy seller is successful: Do you have the seller gene?
The job of salesman brings with it dry spells. Not every appointment leads to a conclusion. Sometimes it takes a long breath until conversations with customers are crowned with success. Good if you can rely on your talents. Wood shavings of happiness “Happiness is like wood shavings that fall off when you do the right thing!”. This quote from the former Read more
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Selling motivated & optimistically: You don't buy from pessimists
Sales talent is required in many professions. But the job of salesman has an image problem. Therefore, quite a few people deny what they are actually doing. That's a shame, because only those who are satisfied with their job will sell well. Salesperson - a dream job? In my training sessions I experience again and again that salespeople do not like to admit Read more
Here writes: Sandra Schubert
We give you the information you really need and are committed to a better and more ecological working environment. When Book Publisher Best of HR – Berufebilder.de® with Unique Book Concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. Publisher Simone Janson also heads the Institute Berufebilder Yourweb, which awards scholarships and belongs to one of the top 10 female German bloggers, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia .
Sandra Schubert is a sales expert - for Mercedes, O2 and VW, among others. Awarded as Senator by Junior Chamber International, the worldwide association of business juniors, the business administration graduate is a driving force behind positive psychology in sales and is recognized as a professional speaker by the GSA / SHB. Nationally and internationally known simply as “the SCHUBs”, she develops sales concepts and tailor-made sales training, trains on the subject of new customer acquisition, recommendation management and communication - for Mercedes Benz, O2, Rodenstock, VW and RedBull, among others. More information at www.schubs.com
