Axel Haitzer is a lateral thinker, an expert in human resources (marketing) and e-business. Haitzer, born in 1959, maverick, benchbreaker and busy entrepreneur. As a keynote speaker, he is a member of the German Speakers Association (GSA). His subject areas are training marketing, trainee recruiting and securing skilled workers. With applicant magnet: 365 inspiring ideas how YOUR company can magnetically attract top applicants, he has now presented his first non-fiction book. More information at www.aicovo.com
Securing motivated specialists is becoming more and more difficult. Every applicant asks himself the question: "Why should I work for this company?" And what is the HR manager's answer to the question? - With an “Uh…”, a “Well ..” or phrases like “We focus on the person”, an employer can no longer score points these days. Read more
Benchmarking and best practice examples are preached by many consultants as the ideal road to success - also in personnel marketing. But if you always do it like the others and compare yourself, you will never go your own way. Benchmarking or why do everyone always do the same thing? Hardly any company has been spared. The belief that benchmarking is THE guarantee of success has been haunted for years Read more
Several studies show that most readers of job advertisements do not understand exactly what the job is. The next hurdle for potential applicants is to reconcile their own experiences, qualifications and expectations with the often exaggerated requirement profiles. Operating instructions instead of understandable text The majority of the personnel advertisements also seem implausible, somehow inauthentic Read more
Many companies are said to be desperately looking for skilled workers. If you then take a closer look, you realize: Dialogue is often avoided! Attracting the best people Many say that companies are desperately looking for skilled workers. “The market has turned,” say the companies. "Nowadays you have to apply to the applicant," say some hiring managers. “I can think of myself Read more
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