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Cover letter: 8 tips for the structure and sample template from the professional

In addition to a convincing résumé, the cover letter is at the heart of a good one Casting. There is no single right cover letter. However, the following 8 tips and sample templates must always be observed. Best of HR – Berufebilder.de®

8 Tips for the perfect job application

Some things may be a matter of taste, others differ depending on the industry. Nevertheless: There are a few basic rules that apply to all applications and that you should absolutely observe. Because your application is possibly the ticket to the dream job. The most important tricks and tips for a convincing cover letter:

1. The Basics

A good cover letter is short, concise and precise. In addition, it is well structured so that the reader can easily follow. The supreme discipline is to show personality within a given framework and thus to stay in the memory of the HR manager. Convincing the text is less by indiscriminate details, but by specifically built-in details that run like a thread through the application. These details may have to do with personal motivation or special skills, but there are no specific requirements.

Important: class instead of mass. To be successful with a cover letter, you should re-make it for each individual application. Anyone who has details about the company, the advertised job or the field of activity in the text shows that he has dealt with his desired employer and his future role. With copy and paste, on the other hand, you will not get an individual, successful application letter.

Spelling and grammar should be applied correctly. No matter how convincing the CV is, negligence mistakes in the form disqualify even the greatest talent. The reason is as simple as understandable. Personnel transfer formal negligence to the applicant: Who sends sluddy applications does not work carefully.

2. Format, templates and patterns

The cover letter should not be more than a DIN A4 page and should be in PDF format, including the signature and list of attachments. A template can be used for the structure and the layout. Good templates can be found on the net at Staufenbiel.

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Formal standards for the cover letter: Font size 12 in a legible font like Arial or Calibri, 1,5-fold line spacing, 2,5cm wide margin on the left. All attachments should be in PDF format and should be clearly named, for example: Application_Position_Vorname_Nachname.pdf.

In principle, it is always possible to give a personal touch to the layout of the application. However, especially creative and unusual applications are not desirable in any industry. Whoever is oriented towards the style of the application and the company's letter, is safe. In the creative industries is noticeable duty, coherent and error-free should the application nevertheless be.

3. The construction: subject line and letterhead

Your own contact information is in the header. Always includes first and last name, eMailaddress and phone number. Following the contact details of the company follow in the address field.

Before the actual cover letter starts, the date is on the right margin. The subject is always greased, but the word “subject” does not appear.

4. The introduction to the application letter

In the introduction, the applicant reveals how he became aware of the position or the company. In addition to a job advertisement, this can be a recommendation or a previous internship. If you have already been in contact with the company by telephone, the introduction is the right place to follow up on it. A typical formulation could be, for example:

"... because of your good reputation, your company is an attractive employer for me. I would like to take on a new professional challenge."

5. The main part: motivation and abilities

The applicant's personal motivation and qualifications should play a central role. No one wants to read a re-enumeration of the CV. Abilities and skills that fit the job profile should be worked out - only in this way does the reader gain an impression as to whether the candidate could be the right candidate for a vacancy. A mere listing of one's own qualities is not the means of choice. Instead, the skills should be filled with experience or hard facts. Experience with agile software development? Then the corresponding project should be mentioned. Details that relate to individual stations in the curriculum provide a more meaningful picture of the candidate's skills and increase the credibility. Also references from former superiors can be used for this purpose.

It is important that HR managers can clearly read the personal motivation for applying in the company from the cover letter. Why is the specific position a further development for the candidate? If you want to reorient yourself, what is the goal? Only those who make their own interest in the role and the company clear are considered candidates for an open position. A typical sample formulation could be, for example:

“With me, your company will gain an open-minded, structured and cooperative employee. I would particularly like to emphasize my customer orientation, my willingness to take responsibility and my resistance to stress. I was able to prove this in my previous job through the XY project. I am also fluent in English and French. I always dedicate myself to my new tasks and challenges with great motivation and full commitment. "

6. Content presentation and availability

If salary expectations are explicitly asked, these should be included in the final part of the cover letter. Often forgotten, but very important: information on availability. What is the earliest possible date for the first day in the new job? Without this binding information, the HR department does not know what timeframe to calculate with in case of doubt. This could be a typical sample formulation:

I am available to your company from now on. I am aiming for a gross annual salary of 50.000 Euros. I am happy to change my place of residence for this interesting job. If my application has piqued your interest, I look forward to an invitation to a personal interview.

7. Digital signature

Even if the application is sent digitally, the cover letter should be signed. A digital signature can be created with different tools (also freeware). In case of doubt, you can also help with paper and pencil: signed on a white sheet, photographed and inserted into the document in high resolution (300dpi), then saved as PDF. Attention: bigger than 5 MB should be the eMail including the application documents in no case.

8. Application via online portal

When applying via an application portal, very individual rules often apply. Depending on the portal, explicit specifications are made in which form the candidate information is to be submitted. A digital signature is often omitted here. If a cover letter is required, but otherwise the same rules and principles apply as in the application by eMail.

Whether an application is successful depends, of course, primarily on qualifications and personal suitability. However, if you take the above-mentioned tips to heart, it certainly increases the likelihood of being among many applications and being invited to the meeting. I wish you success!

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3 responses to "Cover letter: 8 tips for the structure and sample template from the professional"

  1. Job college says:

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  2. Thomas Eggert says:

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  3. REGIS GMBH says:

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