Competition uses anti-Amazon discussion: butterflies and fair trade



Previous Part



We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
Copyright: Pictures from the author of the video.

About the business practices of Amazon was much discussed in the past, But while some still complain that one must act politically against the Internet giants, resourceful entrepreneurs - coincidence or not - have developed concepts to squeeze Amazon's market leadership. However, only one thing is really well thought out.



More knowledge - eCourses or personal advice

Here writes for you: Simone Janson is a publisher, German Top20 blogger and HR communication consultant. Profile

Important NOTE

This entry contains content and information that may be out of date, eg due to legal or statistical changes. Because it can still be helpful to get an overview of the topic, you can still find it here.

With butterflies against Amazon

Overview

Since last Thursday, the Tolino Shine is on the market. The Tolino is to be a counter-design to Amazons Kindle. The booksellers Weltbild, Thalia, Hugendubel and Club Bertelsmann as well as Deutsche Telekom have joined together. The whole thing is advertised, among other things, with an elaborate TV campaign in which butterflies bring book shelves to fly.

However, the weaknesses of the product are revealed by Chip.de. They are not only technical in nature, but also in the basic concept: books, which the customers bought at Amazon, they can not use on the Tolino.

A good way gambled

Overview

This should considerably complicate the change for all previous Kindle customers. Despite all the resentment against the giant. Here you lose the opportunity to build a unique selling proposition towards Amazon with an open system.

Yeah, that has system. The customers are supposed to buy from Weltbild, Thalia and Co. If you were really serious, you would give away the reader. Or how about: "We change every Kindle into a Tholino?"

Lock customers does not work!

Overview

Without such actions, I see little chance in the newly emasculated anti-Amazon alliance. For when will you finally learn that at most monoplists can afford to lock customers up on the Internet?

The idea of ​​Fairnopoly makes much more sense. The Berlin startup deliberately refrains from the business practices critical at Amazon and Zalando and addresses customers and dealers with a consciously social attitude.

Cooperative with user request

Overview

As a sign of their goal, the cooperative as a legal form chosen - on their ideal suitability legal form for the Internet age I wrote some time ago, In the meantime, the users also seem to see themselves in the same way, who also acquire cooperative shares through donations. So writes Martin at netzwertig.com:

As part of a crowdfunding campaign, 861 people provided the Berliner Company with a total of 213.413 Euro - significantly more than the minimum target of 50.000 Euro. If almost 1.000 people provide private wealth for an online project, then this is a clear indication of an existing demand.

So it also seems to go without butterflies and huge advertising budget. Martin Weigert, however, doubts that the social will survives the next consumption attack. We want to hope for it - exactly those competitors need Amazon!


More knowledge - eCourses or personal advice

Overview


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,35 Book now


Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.

3,35 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

16,20 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

149,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  3. Debates per eMail subscribe (add link here!)
  1. Benjamin Wagener

    The system has other weaknesses. For example, the e-book shops of these chains do not offer the diversity of the Kindle store. And the cloud to back up the books is actually only meaningful if you can sync the books across multiple devices. But who is going to get several Tolino Shine, except perhaps a family, but which will probably hardly use the same account? It would be useful if there were clients for the smartphone, tablet and PC, as with Kindle, so you can also access his books if you do not have the e-book reader. But there is nothing to be seen of it. And then there are some that the e-book reader simply technically not particularly find, especially since he also no special attitudinal features, apart from perhaps the price. What he can do technically, others could have long before. You're really wondering what sort of sleeping hats are behind such an impenetrable campaign.

    • Simone Janson

      Well look at the German publishing landscape: I wonder at most that the dominions believe to be able to proceed with such a campaign against Amazon. A pity about the vertane chance, the time could not be more favorable.

      Thanks also for the great additions to the use: that everyone eBookReaders want to enforce its own, closed system in the market, is the great weakness of the eBookMarket: The customer does not know which system to take. This reminds me a bit of the discussion about mobile payment, which has not progressed since 10 years ago.

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.