5 tips against fear in sales: The taboo for entrepreneurs break


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Selling is part of everyday life for many SMEs. Obtaining orders is a top priority, even if this is not a "born seller". But the acquisition of new customers is often difficult, because unconscious fears cause blockages. Fears are normal - only a few people talk about it! 5 Tips Against Fear In Sales: The taboo for entrepreneurs breaking fears

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Here writes for you: Oliver Schumacher is sales trainer and speaker. Profile

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Fear of rejection

Overview

The word fear is attributed to "anghu," which means "tight" or "distressing." Anyone who is afraid loses his sovereignty. Self-confidence disappears. A sense of helplessness occurs.

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Nevertheless, many try to act or to react. Others slip into victimization and simply refuse to engage in the necessary new customer acquisition. But no one would admit "I'm afraid of the rejection and therefore do not make new customers!" Sounds better "new customer acquisition, that's not me - I have no time!"

Learned fear

Overview

Many fears have been learned. Not only parents (in a family business a very decisive factor!) And older siblings characterize children, but also authorities such as teachers or media. If someone is afraid of a group to speak, this can be due to an unpleasant experience in the school.

No one can run away from fear because she is in man. The fear should not be felt as something bad, but as something helping, since it shows where potentials are still. In short, small and medium-sized enterprises must be concerned about their (sales) anxiety. But what can be done against the fears that have arisen? 5 Tips to help you:

1. Be aware of fears

Overview

There are many potential sales fears that you should be aware of and confront. Here is a list of common fears: The fear (da) of ...

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  • rejection
  • the silence of the customer - because then you do not know what you are
  • not fully accepted
  • several people
  • rank Higher
  • Countermeasures of the competition
  • to tear the word to itself
  • Performance - I MUST SELL NOW!
  • Contact and exchange situations - what do I say after the Opening address?
  • to long talks, because the substance could go out
  • to be disappointed after the first contact with the second, since you think you have aroused false expectations
  • to have to claim, for example, to implement the price or reject the wishes of the customer

2. Do not suppress fear

Overview

Hardly any entrepreneur will confess his fear of price negotiations against his executives. And these would also show little understanding for this. Affected ones are thus overcoming their fears.

Nobody likes to question - and is looking for solutions. Rather, the topic is pushed out. Others do not accept help from false pride or believe that these fears will eventually set themselves all alone.

3. To be afraid of

Overview

"He scares me!" In the language of fear is often postponed. "I'm scared!" Would be more honest, because it's a feeling that's in the speaker.

And if someone else has something, then only he can influence it. But if you have it yourself, then it is subject to your own power: Even fear can influence yourself.

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4. Get out of the vicious circle

Overview

Fear leads to negative feelings. Even small failures can increase the fear of failure. If pressure to succeed, the nervousness and thus the fear of failure increases. The whole thing rocks up.

With increasing fear of failure, the likelihood of failure increases. Associated with the danger that the entrepreneur acts as a "supplicant" and gives discounts too fast, because his self esteem is on the ground. One should be aware of this vicious circle and overcome it in time.

5. to overcome fear

Overview

Better than "I can NOT acquire!" Is "I CAN NOT acquire yet!" Feedback from the customer helps. Even if it is not in the interests of the entrepreneur, he should deal with it.

With the help of successful colleagues, professional support in the form of a training or a professional sales coaching. But without pressure, because to reduce fears, takes time.

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Three helpful thoughts to deal with burgeoning fears in the acquisition:

Overview

  1. "Now I'm curious what kind of person I'm about to meet!"
  2. "I can not worsen myself by the conversation, only win!"
  3. "If someone tells me that I am under stress, then I can tell my interlocutor at any time. Maybe I'll be even more likeable then. "


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