12 Marketing Principles of Customer Orientation: Turn the service desert into an oasis


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What are the central principles really customer-oriented Company? The authors Kai Riedel and Franz Gresser wanted to find out and show how these principles can be transferred to other companies.


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No customers, No business

Overview

The result is a very helpful and practical guide for Companywho want to strengthen their customer focus. Numerous best practice examples, recommendations for action and checklists help with the successful implementation.

One of the nicest phrases in the book is, "If you do not have clients, you do not have business, then you have a hobby." Customer loyalty and thus customer orientation are vital for a company to survive.

12 Basic principles for customer orientation

Overview

The authors present in their book 12 basic principles, which enable companies to focus on the customer. Chapter by chapter, the core theses are comprehensibly and comprehensibly developed.

These include the segmentation of customers, the trust of employees, and the creation of a corporate culture that learns from mistakes. Of course there are also references to technical systems to support.

Many case studies from other companies

Overview

The nearly 300 pages are dotted with countless examples from other companies that provide important insights. At the end of each chapter the reader is given a compressed summary in the form of a checklist. The work is rounded off by a comprehensive list of references.

Conclusion: Kai Riedel and Franz Gresser has developed a practice-oriented guide to a still important topic. Managers, managers and executives are actively supported in aligning the company to customer orientation.


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Overview


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  1. Competencepartner

    12 Marketing Principles of Customer Focus: Make the Service Desert the Step Oasis ... - Highly recommended juxfgAyYi8 #Profile #Development

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