12 Marketing Principles of Customer Orientation: Turn the service desert into an oasis

We make the Working World more Human and Ecological, so we donate Revenue for Certified Reforestation. As Publisher Best of HR - Berufebilder .de® with an unique Book Concept, on-demand eCourses and a News Service we share 15 years of Experience with our Customers (Samsung, Otto, State Institutions). By the Top20 -Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .
Copyright: Cover illustration via Amazon.

What are the central principles really customer-oriented Company? The authors Kai Riedel and Franz Gresser wanted to find out and show how these principles can be transferred to other companies.

More knowledge - PDF download, eCourses or personal advice

By the way: You will find an overview of the handpicked recommendations of our editors in our section Editorial book tips!

Here writes for you: Stephan Lamprecht is a journalist and editor at Management-Journal.de Profile

No customers, No business


The result is a very helpful and practical guide for Companywho want to strengthen their customer focus. Numerous best practice examples, recommendations for action and checklists help with the successful implementation.

One of the most beautiful sentences of the book is: "If you do not have customers, you do not have a business. Then you have a hobby. "Customer loyalty and thus customer orientation are vital for a company to survive.

12 Basic principles for customer orientation


The authors present in their book 12 basic principles, which enable companies to focus on the customer. Chapter by chapter, the core theses are comprehensibly and comprehensibly developed.

These include the segmentation of customers, the trust of employees, and the creation of a corporate culture that learns from mistakes. Of course there are also references to technical systems to support.

Many case studies from other companies


The nearly 300 pages are dotted with countless examples from other companies that provide important insights. At the end of each chapter the reader is given a compressed summary in the form of a checklist. The work is rounded off by a comprehensive list of references.

Conclusion: Kai Riedel and Franz Gresser has developed a practice-oriented guide to a still important topic. Managers, managers and executives are actively supported in aligning the company to customer orientation.

More knowledge - PDF download, eCourses or personal advice


eBook custom made: You want a book on a topic of your choice? We are happy to put together a book according to your wishes and deliver in a format of your choice. Please enter when booking under "interests" your desire.

49,99 Book now

Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

16,20 Book now

Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

149,99 Book now

occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our privacy policy.

  1. To follow debate on this post
  2. All debates follow
  3. Debates per eMail subscribe (add link here!)
  1. Competencepartner

    12 Marketing Principles of Customer Orientation: Make the Service Desert the Step of Step ... - Highly recommended juxfgAyYi8 #Profile #Development

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.