111 Tips for your marketing success: Toolbox Social Media


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Guidebooks for working with social media, there are almost so many that you can not see the forest for the trees - and often not even help. But Toolbox Social Media is different.


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By the way: You will find an overview of the handpicked recommendations of our editors in our section Editorial book tips!


Here writes for you: Oliver Ibelshäuser is a journalist and owner of the editorial office Text und Vision. Profile

Tool collection for everyday business

Overview

The title suggests this book is a collection of tools that make the handling of social media tools better, faster and easier. There are different communication concepts that have proven themselves in practice.

Because the few concepts can be really abstracted and transferred to their own workplace. Toolbox Social Media, on the other hand, provides the templates that many of us wish for everyday business.

Special format

Overview

In the practical double-page format Jörg Pfannenberg and Denise Schmalstieg present the most important tools for (online) company communication.

The numerous practical examples facilitate the direct implementation in your own Company, They succeed very clearly.

Practical and easy to implement

Overview

Short explanatory texts explain problems, objectives and solutions so well that the application of the individual tools can be transferred directly into the business.

One focus is particularly on a planned approach before the measures are implemented. In the chapter on the website, for example, there are many useful methods that enable the competition and the target group to be defined in advance and the content to be successfully implemented.

Toolbox for social media campaigns

Overview

"Toolbox Social Media" is therefore a compact handbook and reference book for online PR managers, who here find 111 tools and methods for "managing communication in the Web 2.0".

The book is structured according to the areas "Corporate Website", "External Corporate Communication 2.0", "Employee Communication 2.0", "B2B Marketing Communication 2.0" and "Investor Relations 2.0".

Any tool in text and image on a double page

Overview

The special feature of the transverse format book is its compact design. Whether it's scorecards for a corporate website, design for internal launch campaigns, or success measurement for Facebook posts:

All instruments are treated on a double page with a short introductory text and a full-page illustration, sketch or table, which exemplifies the implementation in practice. In this way, the central content is conveyed quickly and vividly.

Summary

Overview

"Toolbox Social Media" introduces page-by-page in text and image the tools and methods that online managers use to improve internal communication and successfully control web campaigns.


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Overview




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