Berufebilder by Simone Janson

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Simone Janson

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Latest News

Panel discussion with me in the Heinrich-Böll-Stiftung Berlin:
“Quality journalism – New claims and old values”

Yesterday evening, a panel discussion on the topic found in the Heinrich-Böll-Stiftung Berlin “Quality journalism: New claims and old values” instead of. Mathias Urbach sitting on the podium, Head taz.de, Renate Gensch of the National Executive Committee of Deutsche Journalistinen- and the journalists Union – and I as a representative of The Institute of communication in social media (ikosom).

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Simone Janson

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Application & Recruiting

Studie der FH Düsseldorf über Videos bei der Bewerber-Ansprache:
Sind Videos das beste Recruiting-Instrument?

Vor einigen Tagen bekam ich die Pressemitteilung zu einer Studie, die die FH Düsseldorf zusammen mit dem Onlineportal JobTV24 durchgeführt hatte: Es ging um Wirkung von Videos beim Recruiting – ein spannendes und wichtiges Thema also, nur leider suggeriert die Art, wie die Studie präsentiert wird, etwas anderes: Namely, dass Videos besser zur Bewerberansprache geeignet seien als ander Recruiting-Instrumente. Das aber wurde offenbar gar nicht untersucht.


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Simone Janson

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Latest News

Professional images Edititon offline on iPad, iPhone & Read Android:
Free ePaper with Google currents

Know that? You are sitting on the train, Once again no network, but they really wanted the latest blog posts on your iPhone, iPad, Read Android Smartphone or Tablet? This is now possible – with the new, free service Google currents, the since 12.4. It is available also in Germany. How this works, find out here!

google currents

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Simone Janson

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Media & Web 2.0

If Crowdfunding financed a film project:
Tourism in Berlin – Pro & Contra

Recently I wrote about the Film camp, that was held parallel to the Berlinale, reported. One of the featured Crowdfunding projects was the film project “Welcome goodbye” by Nana Rebhan, that shows the contradictions of the tourism boom in Berlin: Loved as malaria, hated at the same time as Ruhestörer and fought. Rebhan attempts an objective view of the situation – the trailer at least looks promising.

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Michael Moesslang

Of: Michael Moesslang
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Communications

A presentation expert analyzes the dramaturgical structure of Obama's choice video:
Hitchcock, greetings!

On in the election campaign! Barak Obama has published a corporate video on his page, which is titled "the road we've traveled". Tom Hanks speaks. Obama little. Accordingly I dedicate myself the dramaturgy of the film. Because the winner of the presidential election will not be, who has more arguments. The winner will, who touches more people. Emotions make President, how emotions in other situations are crucial. It creates the film, the right emotions to create?

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Simone Janson

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Society & Future

Equal pay day, too little is reported on the differentiated:
Major issue, lame action

Imagine, It is equal pay day and the response it is lame to foreseeable. This was the day the last Friday for the pay equity between men and women – and thatBusiness and professional women (BPW) Germany had to made extra a video spot, He points to the unequal situation. The chance, to draw attention to the real problem, will be given away this.

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Simone Janson

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Labor market & Employer

Metro Group sends three female executives in the Antarctic:
Real teambuilding or PR stunt brand jungle camp?

Managers must act wisely even under extreme conditions and make decisions, Act despite stress on the team and be at all emotionally resilient. “Why budding Fürhungskräfte suspend so not exactly such extreme conditions and see what happens”, thought the Metro Group – Greetings jungle camp. And much like in popular TV format documented the extremely experience via video on YouTube. Sounds like a cool action, but actually is the purest hypocrisy!


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Simone Janson

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Idea Exchange & Marketing

As a German Auswanderin in Canada brings fresh air into the design:
Fashion promotes home accessories

A truly innovative marketing idea had Kirsten Korhani, creative director of Korhani home ’ s: It uses a design form, to make for other advertising. In Canada and now also in their country of birth of Germany sends the model on the catwalk, the housing accessories of the company virtually markets take – with resounding success.

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Simone Janson

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Media & Web 2.0

First swarm financing for journalistic publishing format:
Taz starts Crowdfunding for “berlinfolgen”

Crowdfunding is a form of financing, she so far at most interested in watching from publishers, but not really taken seriously is. That could now change: The taz starts for their innovative project “berlinfolgen”, a mix of images, Videos and recordings, Crowdfunding funding. Proven, that journalistic quality pays off, She has already!


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Simone Janson

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Media & Web 2.0

Alternative forms of financing (not only) for creative projects:
How does Crowdfunding work??

Recently I was parallel to the Berlinale organised on the Film camp. In the Coachingsession, here in full length video, has been discussed in great detail, How to get a crowdsourcing project, so digital fundraising on appropriate platforms, for now just goes.

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