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Start-up » Idea Exchange & Marketing » The customer a positive impression - part 4:
So you remain positive in memory at the customer

How you get at the end: Please ensure actively, that there is a degree. Take what is said, the agreement and also the, What is still to do, short together: This creates liability and security for customers.

Really all else should tear and the customer leaves a unexpectedly not to purchase, then helps you mentally following sentence: You get every customer. But you should at least try it. The last sentences are crucial!

After the conversation, the client should “well on it” be

It doesn't quite matter, how your customer was mood, When he entered your shop, or when you have seen him in his Office for the first time: After discussion, it should be "well on it"! As the speech, the first words, so also the last words remain strong in memory.

Here you have a great opportunity, the previously good impression of your personality once again to strengthen. Whether we call it now professional adoption or emotional conclusion: It is crucial, what the customer connects a day later still with you.

Here are some tips and examples of conclusions

  • The most important tip first: Thank you with real joy for the job. Not this automatic thanks, but the thank you, the heart of comes. It is by no means no weakness, When you give to, We are looking forward, and this is then. On the contrary: It bears witness to power and sovereignty, and makes you sympathetic.
  • Point the customer in the going beyond or close to being on news: "The next time I put with xxx you." This creates curiosity and have a hook for the next conversation.
  • If you are active and not every day at the same time local retail: Provide information to your customers, When he encounters them - if he wants anything: "If you have any questions": I am off from Tuesday to Thursday 14:00 Clock in the business, Friday off 12:00 Clock. "Talk to to me." This shows him, that you sincerely care.
  • Although is it every now and then to the phrase, is it perfectly okay, the customer is still good business or itself many nice customers want. As long as it is meant seriously and authentic acts, is he happy.
  • Send your customers with positive words home and give the feeling of him seriously, also after the purchase for him to be. Create liability, because this also creates confidence.
Lars Schäfer
Author: Lars Schäfer

Lars Schaefer is speaker, Coach and is considered a leading expert on the subject "Emotional marketing". After training to industry, a merchant and trade merchant marketing he was 15 Years in the Interior- and field service work. Since 2004 is he an independent sales- and communications trainer with the special topic "Customer loyalty through emotional selling". It offers sales training for the sales force, Shop employee and sales engineers. His latest book "Emotional marketing: What your customers really want" is in February 2012 appeared.

All 8 Posts Lars Schäfer Janson
Website: http://www.emotionalesverkaufen.de

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