Start-up » Idea Exchange & Marketing » The customer a positive impression - part 3:
Success strategies for the correct conclusion

The recommended strategy

If you decide to do this, then make sure you please, whether your customer is someone really, the references need. There are very many people, You are extremely individualistic predisposed, Nothing sell which, What "all others also have".
There are other customers, however, a security, If they know, that this article was already millions of copies sold and when it the market leader also used. Especially in the services sector, more specifically in industries, where you can present no finished product, are such references extremely important.

Since the structure of the trust is up to you, Therefore please also here look for clear and unambiguous wording.

The appeal strategy

If you notice, that the atmosphere for discussions is solved and confidential, the customer therefore has gained confidence to you, may you him quietly briefly "mentally to nudge". You appeal to the needs of, Your customer has: for example, of the pride, on the urge for freedom or his individuality.

• "They are known for innovation in the industry" …“
• "If you does this suit", who then?“
• "If you cannot afford this dream car", If you then?
• "Your company is just perfect for a such efficient production line."

Of course the customer should feel flattered, that is why you say those things really only then, If you also feel it.

The humor strategy

What prevents you actually from, to be humorous in the conclusion? If you had an open conversation with your customers, If you have laughed every now and again together, You can also quietly humorous close sales.

An ironic "you come", buy now, "otherwise the night watchman includes equal us" or "Order a self-deprecating quickly", "otherwise my employer brings again a new model on the market" will bring you closer to your overall goal a piece: a customer win, who trusts you and love comes again.