Berufebilder by Simone Janson

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Start-up » Idea Exchange & Marketing » A positive impression at the customer – Part 2:
Asking the right questions

The end of Verkaufsgespräches is important: Because now comes, to reach a decision; the customer is to say "Yes" or "No". It is simply a question: Order now or is it tomorrow – or perhaps does not?

Kundenfragen

Final questions – factual or personally?

As expected answers the customer to your question with "Yes", is everything in the best order, then you need to put only the last final question. This is completely factually:

  • "We do so that"?“
  • "Should I bring it to the box office"?“
  • "Should I take it as a gift"?“
  • "Where should I send because the order confirmation"?“
  • "Where should we deliver"?“

Or also creatively and personally:

  • "Want to get then with this great watch yourself happy you"?“
  • "Want to try out ever your new Tablet PC", while I enter the invoice and printables?“
  • "Should I bring our Accessories catalog to you", During will…?“

Be creative and orginell

Be creative and original as in the sales approach quietly at the end: The customer is then in any case to remember you.

"Should be the answer against all expectations 'No'", go there again from scratch: It is up to you, out, What still bothers him, What has not yet convinced him, What information lacks. At this point, you should be particularly careful with the Fragewörtern why, which is why, why. The customer wants and should not justify its decisions.

Lars Schäfer
Author: Lars Schäfer

Lars Schaefer is speaker, Coach and is considered a leading expert on the subject "Emotional marketing". After training to industry, a merchant and trade merchant marketing he was 15 Years in the Interior- and field service work. Since 2004 is he an independent sales- and communications trainer with the special topic "Customer loyalty through emotional selling". It offers sales training for the sales force, Shop employee and sales engineers. His latest book "Emotional marketing: What your customers really want" is in February 2012 appeared.

All 8 Posts Lars Schäfer Janson
Website: http://www.emotionalesverkaufen.de

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