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Start-up » Idea Exchange & Marketing » A positive impression at the customer – Part 1:
But please with feeling!

Companies do much, To win customers for a sales pitch. What is often overlooked: The end of Verkaufsgespräches, the conclusion with the customer and the impression, It thus leaves the, is often even more important. Because depending on the customer with a positive or negative sense out of the conversation is – and he reminds himself.

emotional-verkaufen

A good impression

Similar to how the customer experience you can make properly much wrong but also very much with the last words in a sales pitch.

If you at the end individually and personally to your customers, If you once again keep the emotional mirror him also at the end, leave a positive effect, the the loyal regular customers are your customers can be.

Impact emotional closing strategies

But how do you get the completion of the sale without the customer to manipulate or to influence in a negative way?

If you by the reasoning of the emotional benefits (as described in a previous post) and a such high need generate pictorial language for your products, that the customer really wants to buy, Save sophisticated financial techniques and rhetorical excellence.

What will the customer really?

Before you put the final question however, should put a preparation question. If you actively belongs and know, what your customer really needs, is the earlier mentioned emotional customer mirror used: Make sure once again, whether this offer, really, this is, what he has imagined and maybe even dreamed.

Some examples:

  • "Is this it", what you want?“
  • "Is your dream car with the correct facilities"?“
  • "Said that with"no longer need to worry about""?“
  • "Is the model", that you are looking for?“
  • "Have meant that with 'efficient cooperation'"?“
  • "Imagined so that"?“

You will have noticed, that are all closed issues, no open W questions; This is exclusively a matter, a decision to bring about, so to "Yes" or "No", Order now or perhaps later.

Lars Schäfer
Author: Lars Schäfer

Lars Schaefer is speaker, Coach and is considered a leading expert on the subject "Emotional marketing". After training to industry, a merchant and trade merchant marketing he was 15 Years in the Interior- and field service work. Since 2004 is he an independent sales- and communications trainer with the special topic "Customer loyalty through emotional selling". It offers sales training for the sales force, Shop employee and sales engineers. His latest book "Emotional marketing: What your customers really want" is in February 2012 appeared.

All 8 Posts Lars Schäfer Janson
Website: http://www.emotionalesverkaufen.de

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