Book Tip » Plea for an economic & social change:
Class instead of mass!

The cover of the book is ever program: Less is more. And so it goes in the book: David Bosshart - head of prestigious Gottlieb-Duttweiler-Institut - calls for economic and social change. He leads us to the age of less. Einem Zeitalter, by no longer is one of the mass, but the class, Ein ZeitaltAn agealso manage, to operate effectively. In his essay collection Bosshart provides numerous creative possibilities, surprising analysis and creative proposals for action, actively promote necessary change.

More obese than hungry? Please rethink!

David Bosshart Gets “Age of less” from. The age, where we waste omit, waive in favour of quality on Earth and learn, to operate effectively. “The age of less” at the same time is the title of the essay collection, fans out in the Bosshart thoughts, that underlie his diagnosis.

Here he leaves, to what extent “We” already in the “Age of Less” are arrived, and to what extent it applies, the Age of lessLess” to realize. But he says clearly, that it so as not weitergehenkann so far. If there are more obese on the planet, as hungry, We stand, so Bosshart, problems, the deal with more work, even more products, more consumption not solved.

What do, If India and China we emulate?

With the “wir”, that runs through the entire book (“wir” have a lot, “wir” have modest future with less us, “wir” We need to chWee …), He shows the perspective, He writes from the. They of the well-to-do inhabitant of the Western world, in the “the high-definition TV, the poverty line has arrived”. Actually there is no reason for a turnaround, When it comes all prima.

But what, so asks Bosshart, If it us the “Emerging Nations” do the same? When the Indians start, its per capita energy consumption to the German or even American level to increase?

120 Billion times chicken with rice, Please!

Or if Asians soon exactly so unrestrained satisfy your appetite on chicken as the Americans, would then no significant market, with its now 9 billion chickens per year? Because 2050, so calculated Bosshart, Asians settled then gigantic 120 Taste billion chickens per year. Not a task for the farm around the corner.

But not only the emerging nations make the alarm lamp Flash. Ecological and economic disasters force to the change of course. Now the head of the prestigious Gottlieb Duttweiler Institute in Zurich gets not just “Stop!”. He wants to show his book, that it is different.

There is another way

That prosperity is also possible, without that we put at risk the future. That sustainable production is possible, without becoming detached from the world market. And that globalization must not necessarily lead, that some produce wealth for others.

On the basis of important times shows Bosshart, that important first steps are already made. He takes the awareness of ethical and ecological conditions in the food- and consumer goods production as an example or the alignment of many companies to new sustainability standards. At the same time he reveals, What is still to do it for each individual as well as for companies.

Food for thought rather than program

“The age of less” is not a book from one source. It provides a theory nor a program. But for a lot of food for thought, surprising analyses and many creative proposals for action. Boss hard appeals to the individual, does not allow to, the responsibility to “the others”, the State or the company to push.

“We are virtually condemned to freedom”, therefore also consistently writes Bosshart and calls “us” on, This freedom to use.

No bag of tricks of simple solutions

Worth reading, because Bosshart close writes on the pulse of current developments. And above all, because it is not on the side of those hits, sweeping the Weltende announce that, if “We” do this or that isn't absolutely radical and immediately.

On the other hand, he allows consistently for the bag of tricks with seemingly simple solutions. Instead, he relies on the grips of each individual. May emerge from the much-invoked swarm effects. Or, as Bob, the Builder would say: “We create!”