In this customer-centric age, there has never been so much pressure on marketers to reach their goals. Learn the digital marketing skills needed to engage customers online, drive profits and accelerate growth. Our readers get 10 % of discount.
About this course
Are you under constant pressure to reach better results with your digital marketing in terms of time and budget? Do you sometimes struggle to measure the impact of your digital marketing activities? Are you on the lookout for strategies, channels and tactics for your business? Do you wonder whether “hot” strategies like content or engagement marketing could help you to achieve your goals?
Digital marketing has never offered more opportunities to engage with customers – but at the same time, it has never been more complex. Yet, to get new customers and develop existing ones in our digital age, you need to know how to stay ahead of the curve in the state of digital marketing.
Together with leading experts, this course will introduce you to the latest changes in marketing and its impact on strategies, tactics and channels. We will also provide you with a framework with which you can determine what works best for your purposes, how you measure your marketing activities and how to get the best out of your marketing budget.
Join this course to take your knowledge or actual company business model to the next level with the skills to develop an effective digital marketing strategy.
What will I learn in this course?
This course will teach you about the new marketing reality and how it affects the way you should market online. We will identify the digital marketing success determinants in our customercentric age, and how people become loyal customers and spread the word for you. We will discuss the strategies, tactics and channels leading marketers use, and how to apply them to your business – in an agile and cost efficient way!
- The new Marketing Reality
- The centre of your activities: Your customer
- Digital marketing basics
- Success determinates
- Chanels, strategics and tactics
- Applying it to your own business
Who should take this course?
This course is particularly valuable for Marketing professionals responsible for a product or product category and consultants. However, anyone who wants to shift their career path, boost their CV, move up in a company or even have a better business sense in the digital world, has a lot to gain as well.
- Top-level management responsible for high-level business and revenue-driving strategies.
- Traditional offline business managers and marketers who want to become familiar with digital formats.
- Middle and entry-level management looking to move into higher positions of responsibility.
- All marketers, UX designers and product managers interested in developing a profitable customer-driven product.
- Customer and community managers who want to attract, grow and maintain their customer base.
- Entrepreneurs building a digital business or a business relying on digital communication.
- Anyone looking to change their career in the direction of digital marketing.
What is included in this course?
By enrolling in this course, you will gain access to:
- All Course Material
- Challenging & Fun Assignments
- Interactive Global Community
- Flexible Time Management
Upon completion of this course, you will receive:
- A Statement of Participation
Discount for our readers:
After registering please klick „Buy Now“, register and enter „Berufebilder“ under „Gutscheincode“ to get 10 % of discount!